Connor Raus » Social Media http://connorraus.com Mon, 16 Aug 2010 12:54:00 +0000 en hourly 1 http://wordpress.org/?v=3.0 E-mail Marketing vs. Social-Media Marketing http://connorraus.com/blog/e-mail-marketing-vs-social-media-marketing/ http://connorraus.com/blog/e-mail-marketing-vs-social-media-marketing/#comments Mon, 16 Aug 2010 12:51:05 +0000 CRKWD http://connorraus.com/uncategorized/e-mail-marketing-vs-social-media-marketing/

I tell clients that digital requires a combination of everything to create multiple exposures.  Social media, email campaigns, online, video, etc.  http://adage.com/digital/article?article_id=145285

]]> http://connorraus.com/blog/e-mail-marketing-vs-social-media-marketing/feed/ 0 Why Print Advertising Isn’t Working http://connorraus.com/blog/why-print-advertising-isnt-working/ http://connorraus.com/blog/why-print-advertising-isnt-working/#comments Mon, 16 Aug 2010 12:50:54 +0000 CRKWD http://connorraus.com/uncategorized/why-print-advertising-isnt-working/

I agree with most of his points. I always get a kick out of how many words (and paragraphs) advertisers try to squeeze into their print and even outdoor advertising! http://adage.com/mediaworks/article?article_id=145281

]]> http://connorraus.com/blog/why-print-advertising-isnt-working/feed/ 0 Do We Still Need Websites? http://connorraus.com/blog/do-we-still-need-websites/ http://connorraus.com/blog/do-we-still-need-websites/#comments Mon, 16 Aug 2010 12:50:37 +0000 CRKWD http://connorraus.com/uncategorized/do-we-still-need-websites/

Seems like I was trying to have this discussion a year or two ago. I believe a brand’s social media presence will replace a brand’s website. Why would users want to leave an online community where they spend most of their digital lives? They need to discover and interact with brands on that platform and brands need to be there for them to discover and more importantly — share! http://adage.com/cmostrategy/article?article_id=145351

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