Connor Raus

I tell clients that digital requires a combination of everything to create multiple exposures.  Social media, email campaigns, online, video, etc.  http://adage.com/digital/article?article_id=145285

I agree with most of his points. I always get a kick out of how many words (and paragraphs) advertisers try to squeeze into their print and even outdoor advertising! http://adage.com/mediaworks/article?article_id=145281

Seems like I was trying to have this discussion a year or two ago. I believe a brand’s social media presence will replace a brand’s website. Why would users want to leave an online community where they spend most of their digital lives? They need to discover and interact with brands on that platform and brands need to be there for them to discover and more importantly — share! http://adage.com/cmostrategy/article?article_id=145351