Blog / Social Media — No comments
16
Aug 10

E-mail Marketing vs. Social-Media Marketing

I tell clients that digital requires a combination of everything to create multiple exposures.  Social media, email campaigns, online, video, etc.  http://adage.com/digital/article?article_id=145285

Blog / Social Media — No comments
16
Aug 10

Why Print Advertising Isn’t Working

I agree with most of his points. I always get a kick out of how many words (and paragraphs) advertisers try to squeeze into their print and even outdoor advertising! http://adage.com/mediaworks/article?article_id=145281

Blog / Social Media — No comments
16
Aug 10

Do We Still Need Websites?

Seems like I was trying to have this discussion a year or two ago. I believe a brand’s social media presence will replace a brand’s website. Why would users want to leave an online community where they spend most of their digital lives? They need to discover and interact with brands on that platform and brands need to be there for them to discover and more importantly — share! http://adage.com/cmostrategy/article?article_id=145351

Blog / Life — No comments
29
Apr 10

Back in New York

It’s weird knowing how to get around multiple cities. I arrived back in New York on Tuesday and even though I find new things every day there are so many things that seem familiar. Last night I presented to the Association of Authors’ Representatives at the Society of Illustrators. We discussed social media for authors and literary agents. Thanks to Maura Teitelbaum for inviting me to speak and Yen Cheong who was also on the panel.

Blog — No comments
15
Feb 10

Upcoming Events

“Online Marketing & the Social Web”
Tuesday, February 23rd, 2010, 1:00pm

The Menger Hotel
204 Alamo Plaza
San Antonio, TX 78205

Presented by Michael Mason and Connor Raus as part of the Brain Injury Business Practice College.

The Connected Book: Engaging Readers with Social Media
Thursday, March 4th, 2010, 4:30pm

The Half King
505 W. 23rd St.
New York, NY 10011

Presented by Connor Raus. Includes first round of drinks and appetizers. Please RSVP by email or call 212-308-1122.

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